How many responses do I need?
Our experience is that when your survey has reached 200-400 responses our clients typically can see a clear trend on which tasks are demanded and start to see Completion Rates for the top tasks.
For a single task, our clients often see trends emerge after 25 - 30 responses. This is especially true for seeing why customers are not able to complete their intended task and what they intend to do instead.
Number of Tasks
Another aspect to this question is the length on your Task List. Complex sites with long Task Lists often need more responses to provide actionable results.
Having few responses on a specific task is a valuable insight
There is no need for responses on all tasks. Revealing low demand on certain tasks is also actionable!
How many respondents can I expect?
The amount of respondents out of all visitors vary from site to site and from industry to industry. Public facing websites In our experience, the lowest rates we have seen is about 1 - 2 percent of the visitors usually for public facing websites. ...
Delete individual responses that contain sensitive information
It's not uncommon for our customers to collect personal data inadvertently via the free text inputs in the survey. Sometimes visitors to your site that respond might provide their email address or phone number. While this is mostly harmless and a ...
Change the survey setup after collecting responses
It really depends on what you change and how important it is for you to compare analysis in different time periods. Some rules of thumb: OK It's OK to move a task from one category to another, but to keep the responses make sure the task do not ...
Can I trust the numbers?
Through our digital agency pedigree, we have learned a lot about how people act on surveys. When you are asking real people to answer questions there is always a risk for some kind of sampling bias. Thus, we have worked hard to design our invitation ...
The Action Workshop: the ongoing cycle of improvement
We believe in continual improvement as a paradigm for developing your business. We suggest that the Action Workshop is the heartbeat in this ongoing cycle of improvement. Run Task Analytics, gather the right people, look at the numbers, build ...