Why integrate Task Analytics with Hotjar

The benefits of integrating Task Analytics with Hotjar

Looking at videos of your users is one of the best things you can do to understand how they interact with your website or app. But setting up and recording users is one thing, analyzing and interpreting the result is a different ball game. You’re missing:

  1. The time to review all these recordings
    How do you prioritize which videos to watch first?
  2. The reason or intent
    You keep asking yourself what the person in each specific recording is looking for.
  3. The human side
    A click doesn’t laugh, cry, or feel frustrated. But a person does. There’s really no way to classify visits being successful or not.
Traditional web analytics and usability tools only measure human behavior, essentially what your customer did, or is doing, on your site. Task Analytics focusses on identifying why users visit your website, and whether they are successful or not. Knowing this while reviewing a screen recording allows you to build actionable, data-driven hypotheses on how to improve your website.
Task Analytics will automatically enrich Hotjar's screen recordings to show user's intent & completion score.
This unique combination gives you the same insights as you would get with usability testing, but easier and cheaper. You will be able to see the whole picture, beautifully. That is why we think the integration with Hotjar will make Task Analytics yours and Hotjar’s new best friend.

Want to know more?
Read our blog post "Meet Hotjar's New Best Friend".
Can't wait? Get started today!
Sign up and use all features of Task Analytics 1 month for free.
  1. Enable the Hotjar integration and start tagging screen recordings
  2. Do-it-yourself Hotjar integration with help of a Tag Manager

    • Related Articles

    • Enable the Hotjar integration and start tagging screen recordings

      Task Analytics allows you to enrich Hotjar's screen recordings with task & completion scores. This is a powerful feature that allows you to sift through screen recordings and zoom in on videos for a specific task or filter based on completion scores. ...
    • Start Hotjar screen recordings with Google Tag Manager

      Start a Hotjar screen recording as soon as your user interacts with Task Analytics. This will allow you to record only those visitors where intent and completion score are known. You will get fewer screen recordings, but you will know the task, ...
    • Enabling Google Analytics integration for Task Analytics

      Task Analytics can be set up to feed intent data to Google Analytics, providing enhanced segmentation of behavioral data. This allows you to add a segment to filter out what the customers came for and whether they could complete the task they ...
    • Analyzing Task Analytics data in Google Analytics

      You've finished the integration of Task Analytics and Google Analytics. Great! Now it's time to analyse the Task Analytics in Google Analytics. Create segments, filter data based on completion scores, segments or audiences.  Google Analytics 3rd ...
    • Getting Started with Task Analytics

      Geting Started with Task Analytics Below are instructions to install and run Task Analytics, including the following main topics: Account and User access A brief introduction to the Task Analytics Survey Technical installation Preview & optimize your ...