2. A brief introduction to the Task Analytics Survey
One or more surveys can be set up in a Task Analytics organization. Each survey is installed with its own script, and each has its own admin dashboard and settings that correspond with it. One study can be run on multiple domains by installing the same script. Studies can be set up in several languages. At the bottom of this page is a list of settings you should be aware of.
A typical Task Analytics survey contains a group of questions that include user tasks, audiences, and follow-up questions. Standard practice is to run an initial on-boarding workshop for defining the content before that will then be input into the Task Analytics survey. Planning of the survey is often led by a consultant from Task Analytics or a partner (digital agency etc.).
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3. Technical installation
Task Analytics is installed on a website with a javascript snippet. Similar to other tags, it can be installed by (1) Copying the script directly into the source code or (2) Installing the script with Google Tag Manager (GTM) on the web page to run the survey. You can find their script under the settings section of the survey admin. To get there from your Organization home screen first, click on the current Survey in Task Analytics, then select "Setup > Code" menu item. The script can be installed without appearing on the web page by disabling the survey under settings. The survey is usually installed in less than 15 minutes.
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4. Preview & optimize your survey
4.1. Testing your survey
All surveys are enabled by default, but can be easily disabled under "Setup > Settings". The benefit of disabling is that the script can be installed without the survey showing up on the web page. However, even when disabled, you can test that it works by “forcing” the survey and seeing how it behaves.
Preview your survey
In the URL field, add "_tmcf " after your domain, for example: www.yourdomain.com?_tmcf
You can also preview the survey in the admin by selecting "Preview" in the menu when you are logged in;
4.2. Adding a time delay to your survey (recommended)
It is recommended to delay the survey prompt by at least a few seconds. This means that the survey (pop-up window) does not appear until, for example, 5 seconds have passed. Time delays have led to an increased response rate. Otherwise, visitors can associate the survey with GDPR consent or otherwise when the pop-up window pops up immediately and click it away the first second they arrive. An additional script must be installed to create the time delay.